Art Direction + Design

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PROJECT NAME

Ain’t Our First Rodeo


CLIENT

AT&T


AGENCY

Translation


CREDITS

GCDs: Mina Mikhael & Steve Horn
CDs: Gin Chen & Gio Serrano
Sr. Creatives: Lewi Yonas & Kaleb Mulugeta

PROJECT DETAILS

No bull. Just bars.

When T-Mobile started flexing with claims that didn’t quite match reality, AT&T didn’t fire back with more noise. We answered with clarity. With Luke Wilson and director Bennett Miller behind the camera, we made a series of films that cut through the tall tales and get down to what’s real. No drama. No gimmicks. Just the facts.




Email: lewiyonas@gmail.com