PROJECT NAME
CLIENT
AGENCY
A Different League
CLIENT
BIG 12
AGENCY
Translation
PROJECT DETAILS
There’s no conference like the Big 12, so we built an identity no one else could claim.
There’s no conference like the Big 12, so we built an identity no one else could claim.
A Different League embraces the power of differences. Sixteen schools with unique identities. One united conference greater than the sum of its parts. The refreshed brand and Football anthem film capture the Big 12’s edge-of-your-seat energy and pride, displaying how our differences are the sparks that sets us apart.
