PROJECT NAME
CLIENT
AGENCY
CF1 Livery Reveal
CLIENT
Cadillac Formula 1
AGENCY
Translation
WORK CATEGORY
CREDITS
Photographer: Alexis Belhumeur
Stills + OOH
CREDITS
ECDs: Mina Mikhael & Steve Horn
CDs: Dupree Bostic & Ross Weaver
Sr. Creative: Lewi Yonas
Photographer: Alexis Belhumeur
PROJECT DETAILS
America now has a team on the grid, and we had the pleasure of delivering Cadillac Formula 1’s first look.
America now has a team on the grid, and we had the pleasure of delivering Cadillac Formula 1’s first look.
To Formula 1 fans, livery reveals are no joke. They pore over every detail, dissecting each element for clues about what the season ahead might hold. So we introduced the car in a bold, visually striking way, capturing American audiences who don’t follow the traditions of a classic livery reveal, while still giving European and national markets something to drool over.
With 60+ stills captured, finished, and released, I turned them into a digital zine. Vamos Cadillac.
