Art Direction + Design



 
PROJECT NAME

Reflections


CLIENT

Meta x Oakley


AGENCY

Translation


WORK CATEGORY

Digital OOH


CREDITS

CDs: Max Gebhardt & Dupree Bostic
Sr. Creatives: Lewi Yonas & Kaleb Mulugeta

Creatives: Jordyn Silver


PROJECT DETAILS

Welcome to the Era of Intelligence. To launch the Oakley Vanguard glasses powered by Meta AI, we created an OOH campaign starring Kylian Mbappé and Sydney McLaughlin-Levrone that hits with the same intensity they bring to their sport.

Each lens reflection captures the grit behind their performance, paired with sharp prompts that show off everything you can ask Meta AI.


Email: lewiyonas@gmail.com