Art Direction + Design
 
PROJECT NAME

Anderson .Paak’s Party


CLIENT

Meta x Ray Ban


AGENCY

Translation


WORK CATEGORY

Film + OOH + Stills


CREDITS

GCDs: Cas Desroches & Aryan Aminzadeh
CDS: Deirdre Hering & Jen Wang

Creatives: Kaleb Mulugeta, Hailey Boerema, Yotam Ohayon


PROJECT DETAILS

We launched a global campaign that taps into a simple truth: when you wear RBMs, everyone wants to try them. The campaign highlights how wearable tech doesn’t just satisfy curiosity, but elevates everyday experiences. In our film, the glasses are the ultimate "plus-one" at a house party, as friends like Anderson .Paak, The Free Nationals, Tinashe, and James Blake pass them around, exploring all the features.

Email: lewiyonas@gmail.com