PROJECT NAME
CLIENT
AGENCY
Win It All
CLIENT
PlayStation x NBA 2K
AGENCY
Translation
WORK CATEGORY
CREDITS
GCDs: Steve Horn & Mina Mikhael
Film
CREDITS
GCDs: Steve Horn & Mina Mikhael
ACDs: Dupree Bostic & Eyob Yirgou
Creatives: Lewi Yonas & Kaleb Mulugeta
PROJECT DETAILS
Being a winner in NBA2K on PlayStation goes beyond the W-L columns—every move, every play, every moment holds a win. Endless opportunities to win means there’s no limit to how often you can get that winning feeling or what those feelings can feel like.
Being a winner in NBA2K on PlayStation goes beyond the W-L columns—every move, every play, every moment holds a win. Endless opportunities to win means there’s no limit to how often you can get that winning feeling or what those feelings can feel like.
In this campaign we brought that “winning feeling” to life by hyperbolizing every little win: from step-back threes, buzzer beaters and chasedown blocks, NBA 2K25 on Playstation takes a gamer to their wildest dreams.
