https://lewiyonas.com Lewi Yonas Mon, 02 Mar 2026 23:11:24 +0000 https://lewiyonas.com en https://lewiyonas.com/index Wed, 08 Mar 2023 19:42:13 +0000 Lewi Yonas https://lewiyonas.com/index https://lewiyonas.com/NIKE-x-JD-Sports Thu, 10 Oct 2024 16:54:59 +0000 Lewi Yonas https://lewiyonas.com/NIKE-x-JD-Sports &nbsp; PROJECT NAME “Money At” Music VideoCLIENT Nike x Flyana Boss AGENCY Translation WORK CATEGORY Film + ActivationCREDITS GCDs: Devin Baker &amp; Roger HoardACDs: Dupree Bostic &amp; Lucas Kelly Creatives: Lewi Yonas, Sandra Tsang, Rebecca Chen PROJECT DETAILS For the release of the new Nike Air Max Dn we worked closely with Nike and musical duo Flyana Boss to create 3D music video for their new song Money At .&nbsp;To help make the launch special, we invited Flyana Boss’s closets fans to come get 3D scanned to be a part of this music video. Throughout you’ll find scanned fans scattered across the beautiful worlds we created. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b7b7720309df2196ca4fa48256af545ceca016a71b1024e0c7b69142c37638e/Nike_FlyanaBoss_8.png" data-mid="219615821" border="0" src="https://freight.cargo.site/w/1000/i/3b7b7720309df2196ca4fa48256af545ceca016a71b1024e0c7b69142c37638e/Nike_FlyanaBoss_8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1740b771b25a73990e9f3848249559e1f8d42f93e09d74ecdda809e0756cb5bd/Nike_FlyanaBoss_6.png" data-mid="219615819" border="0" src="https://freight.cargo.site/w/1000/i/1740b771b25a73990e9f3848249559e1f8d42f93e09d74ecdda809e0756cb5bd/Nike_FlyanaBoss_6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15631a50cdfd70ef412b42391ed01b063544b359821af3a50da3ddd22ac9495e/Nike_FlyanaBoss_2.png" data-mid="219618320" border="0" src="https://freight.cargo.site/w/1000/i/15631a50cdfd70ef412b42391ed01b063544b359821af3a50da3ddd22ac9495e/Nike_FlyanaBoss_2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adfc5416342c7e5eeb446e66c4bb25e9a110a271869d2f4de250d907a1cefc53/Nike_FlyanaBoss_5.png" data-mid="219615818" border="0" src="https://freight.cargo.site/w/1000/i/adfc5416342c7e5eeb446e66c4bb25e9a110a271869d2f4de250d907a1cefc53/Nike_FlyanaBoss_5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d281d2f682166e0cc42ae5554fc4ee38ebb7e5e4a620b57ba94924fe6d1db7c/Nike_FlyanaBoss_7.png" data-mid="219618273" border="0" src="https://freight.cargo.site/w/1000/i/1d281d2f682166e0cc42ae5554fc4ee38ebb7e5e4a620b57ba94924fe6d1db7c/Nike_FlyanaBoss_7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7905683016beee3eef950afa4546f180ef7812876fae5c9fa5a42917636aead7/Nike_FlyanaBoss_4.png" data-mid="219615817" border="0" src="https://freight.cargo.site/w/1000/i/7905683016beee3eef950afa4546f180ef7812876fae5c9fa5a42917636aead7/Nike_FlyanaBoss_4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec5c4617545808c562de85e88bd6e386a4ce850702f6611d4707cba38ffbe769/Nike_FlyanaBoss_1.png" data-mid="219615814" border="0" src="https://freight.cargo.site/w/1000/i/ec5c4617545808c562de85e88bd6e386a4ce850702f6611d4707cba38ffbe769/Nike_FlyanaBoss_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/514b3d9d1c0fc9d6ad7e342f89bbe26d34d3b1b5302074654d9dd0a14a1be2db/Nike_FlyanaBoss_3.png" data-mid="219615816" border="0" src="https://freight.cargo.site/w/1000/i/514b3d9d1c0fc9d6ad7e342f89bbe26d34d3b1b5302074654d9dd0a14a1be2db/Nike_FlyanaBoss_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab1a6bb01d34d4b236d33312b9bb8fbbd194d2f52bc3d73a2fbbffaeab735126/Nike_FlyanaBoss_9.png" data-mid="219618044" border="0" src="https://freight.cargo.site/w/1000/i/ab1a6bb01d34d4b236d33312b9bb8fbbd194d2f52bc3d73a2fbbffaeab735126/Nike_FlyanaBoss_9.png" /> https://lewiyonas.com/NBA-Playoffs-Don-t-Miss-A-Thing Fri, 18 Apr 2025 19:13:10 +0000 Lewi Yonas https://lewiyonas.com/NBA-Playoffs-Don-t-Miss-A-Thing PROJECT NAME Don’t Miss A Thing CLIENT NBA AGENCY Translation WORK CATEGORY FilmCREDITS GCDs: Mina Mikhael &amp; Steve HornACDs: Ross Weaver &amp; Eyob Yirgou Sr. Creatives: Lewi Yonas &amp; Kaleb Mulugeta PROJECT DETAILS The 2025 NBA Playoffs are in full swing, and the energy is pulling everyone in! No matter where you’re tuning in from, you’re not gonna want to miss a thing. Whether you’re a diehard fan or just jumping in, this is the moment when the sporting world pays its closest attention to premiere basketball, all centered around our biggest stars and our brightest stage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21ebcf26d9efa91bf7b7e5d5e74f6a6c54c67cb79f76777d5b9bb3d4430019c2/NBA_Playoffs2025_JaysonTatum.jpg" data-mid="230466243" border="0" src="https://freight.cargo.site/w/1000/i/21ebcf26d9efa91bf7b7e5d5e74f6a6c54c67cb79f76777d5b9bb3d4430019c2/NBA_Playoffs2025_JaysonTatum.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fec5f218ba3124c7e9b2b4e45e97ef0934b1d9f7ea1076ccf35dcfb36f6d3f5b/NBA_Playoffs2025_Jumbotron.jpg" data-mid="230466246" border="0" src="https://freight.cargo.site/w/1000/i/fec5f218ba3124c7e9b2b4e45e97ef0934b1d9f7ea1076ccf35dcfb36f6d3f5b/NBA_Playoffs2025_Jumbotron.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e60bdb6bb6e4a4ce7f0cac15997ea112ff30da563016047ff71c95207b64b312/NBA_Playoffs2025_BigKATPuuurrrrr.jpg" data-mid="230466538" border="0" src="https://freight.cargo.site/w/1000/i/e60bdb6bb6e4a4ce7f0cac15997ea112ff30da563016047ff71c95207b64b312/NBA_Playoffs2025_BigKATPuuurrrrr.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c62e1fad21dbd7d99ccb6888d4fe3776eb3e21d599e6e9dcd16a88e0c1677e6b/NBA_Playoffs2025_LarryObriens.jpg" data-mid="230466253" border="0" src="https://freight.cargo.site/w/1000/i/c62e1fad21dbd7d99ccb6888d4fe3776eb3e21d599e6e9dcd16a88e0c1677e6b/NBA_Playoffs2025_LarryObriens.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9449a67d85e324f8c2d05abf13ca1fc369c79bc6683ba40ce3dd7a71cb9098f8/NBA_Playoffs2025_SGA.jpg" data-mid="230466262" border="0" src="https://freight.cargo.site/w/1000/i/9449a67d85e324f8c2d05abf13ca1fc369c79bc6683ba40ce3dd7a71cb9098f8/NBA_Playoffs2025_SGA.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e46396ff41e0d3eeb3e283c44b306716cb11d5d47e9cd7231c45743ffb7e5ac3/NBA_Playoffs2025_Shaboozey.jpg" data-mid="230466525" border="0" src="https://freight.cargo.site/w/1000/i/e46396ff41e0d3eeb3e283c44b306716cb11d5d47e9cd7231c45743ffb7e5ac3/NBA_Playoffs2025_Shaboozey.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e138ae1ee3ddd1b2d08d23db2ce4406567089218e417b351cbd1d90dfb42e8d/NBA_Playoffs2025_MalikaKenny.jpg" data-mid="230466256" border="0" src="https://freight.cargo.site/w/1000/i/1e138ae1ee3ddd1b2d08d23db2ce4406567089218e417b351cbd1d90dfb42e8d/NBA_Playoffs2025_MalikaKenny.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c9f24e30a17c982d3d1a68c0df306e6f22aebc8b86de4591e95560be026a428/NBA_Playoffs2025_KhabyDylanWang.jpg" data-mid="230466249" border="0" src="https://freight.cargo.site/w/1000/i/0c9f24e30a17c982d3d1a68c0df306e6f22aebc8b86de4591e95560be026a428/NBA_Playoffs2025_KhabyDylanWang.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edcdb3be136d54765f5e9d9e5ed9d8b644b4427beffa964b127d189ccb01d64a/NBA_Playoffs2025_RobLowe.jpg" data-mid="230466259" border="0" src="https://freight.cargo.site/w/1000/i/edcdb3be136d54765f5e9d9e5ed9d8b644b4427beffa964b127d189ccb01d64a/NBA_Playoffs2025_RobLowe.jpg" /> https://lewiyonas.com/Cadillac-Formula-1 Mon, 02 Mar 2026 23:11:24 +0000 Lewi Yonas https://lewiyonas.com/Cadillac-Formula-1 PROJECT NAME CF1 Livery Reveal CLIENT Cadillac Formula 1 AGENCY Translation WORK CATEGORY Stills + OOH&nbsp;CREDITS ECDs: Mina Mikhael &amp; Steve HornCDs: Dupree Bostic &amp; Ross Weaver Sr. Creative: Lewi Yonas Photographer: Alexis Belhumeur PROJECT DETAILS America now has a team on the grid, and we had the pleasure of delivering Cadillac Formula 1’s first look. To Formula 1 fans, livery reveals are no joke. They pore over every detail, dissecting each element for clues about what the season ahead might hold. So we introduced the car in a bold, visually striking way, capturing American audiences who don’t follow the traditions of a classic livery reveal, while still giving European and national markets something to drool over.With 60+ stills captured, finished, and released, I turned them into a digital zine. Vamos Cadillac. <img width="5002" height="3754" width_o="5002" height_o="3754" data-src="https://freight.cargo.site/t/original/i/531becbe7536ddcd7762da42808e46c1cb60b97bbe03b0fa7c1ebab39e41e7f8/CF1_MAGAZINE_04.png" data-mid="245752711" border="0" src="https://freight.cargo.site/w/1000/i/531becbe7536ddcd7762da42808e46c1cb60b97bbe03b0fa7c1ebab39e41e7f8/CF1_MAGAZINE_04.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a6b335507512aaccd3af398650c7096c65c8b59aba5d9a7bcaab62820b09f049/CF1_MAGAZINE_01.gif" data-mid="245752708" border="0" src="https://freight.cargo.site/w/1000/i/a6b335507512aaccd3af398650c7096c65c8b59aba5d9a7bcaab62820b09f049/CF1_MAGAZINE_01.gif" /> <img width="5002" height="3754" width_o="5002" height_o="3754" data-src="https://freight.cargo.site/t/original/i/c57c559b8e814677462d2bc4f01cb5e088ddcffb89e990e2212af54de2ce9054/CF1_MAGAZINE_02.png" data-mid="245752709" border="0" src="https://freight.cargo.site/w/1000/i/c57c559b8e814677462d2bc4f01cb5e088ddcffb89e990e2212af54de2ce9054/CF1_MAGAZINE_02.png" /> <img width="5002" height="3754" width_o="5002" height_o="3754" data-src="https://freight.cargo.site/t/original/i/89bdb0deadaf6f8bd03292bdd25289c68b3577d1bb30fc8cce369e174c1003c8/CF1_MAGAZINE_03.png" data-mid="245752710" border="0" src="https://freight.cargo.site/w/1000/i/89bdb0deadaf6f8bd03292bdd25289c68b3577d1bb30fc8cce369e174c1003c8/CF1_MAGAZINE_03.png" /> <img width="5002" height="3754" width_o="5002" height_o="3754" data-src="https://freight.cargo.site/t/original/i/bd0590a64a0d07c3b5e3d55479457aeabb26bbe8db30e8190278b881a22b65fe/CF1_MAGAZINE_08.png" data-mid="245752715" border="0" src="https://freight.cargo.site/w/1000/i/bd0590a64a0d07c3b5e3d55479457aeabb26bbe8db30e8190278b881a22b65fe/CF1_MAGAZINE_08.png" /> <img width="5002" height="3754" width_o="5002" height_o="3754" data-src="https://freight.cargo.site/t/original/i/b96b9ef5d48dfaefe453995ea74da50042be0c9774bfa2b6393e45ef70015ec1/CF1_MAGAZINE_07.png" data-mid="245752714" border="0" src="https://freight.cargo.site/w/1000/i/b96b9ef5d48dfaefe453995ea74da50042be0c9774bfa2b6393e45ef70015ec1/CF1_MAGAZINE_07.png" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/91c8a0b4d5a52576c72826b4a1e87fdaba37be5702c022f3a8935a6b53c73d74/CF1_MAGAZINE_06.jpg" data-mid="245752713" border="0" src="https://freight.cargo.site/w/1000/i/91c8a0b4d5a52576c72826b4a1e87fdaba37be5702c022f3a8935a6b53c73d74/CF1_MAGAZINE_06.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ac27525f3cc387fdf6022788f85f4d38985e20876b77b51c4112ee68674a175b/CF1_MAGAZINE_05.jpg" data-mid="245752712" border="0" src="https://freight.cargo.site/w/1000/i/ac27525f3cc387fdf6022788f85f4d38985e20876b77b51c4112ee68674a175b/CF1_MAGAZINE_05.jpg" /> https://lewiyonas.com/Meta-x-Oakley-Reflections Wed, 10 Dec 2025 19:57:29 +0000 Lewi Yonas https://lewiyonas.com/Meta-x-Oakley-Reflections &nbsp; PROJECT NAME Reflections CLIENT Meta x Oakley AGENCY Translation WORK CATEGORY Digital OOHCREDITS CDs: Max Gebhardt &amp; Dupree Bostic Sr. Creatives: Lewi Yonas &amp; Kaleb Mulugeta Creatives: Jordyn Silver PROJECT DETAILS Welcome to the Era of Intelligence. To launch the Oakley Vanguard glasses powered by Meta AI, we created an OOH campaign starring Kylian Mbappé and Sydney McLaughlin-Levrone that hits with the same intensity they bring to their sport. Each lens reflection captures the grit behind their performance, paired with sharp prompts that show off everything you can ask Meta AI. <img width="2033" height="1356" width_o="2033" height_o="1356" data-src="https://freight.cargo.site/t/original/i/b4808d840145ea6dfd67db0f635f61ffc923d691b71e9492b1915f9e65138dd7/OOM_OOH_01.png" data-mid="241674677" border="0" src="https://freight.cargo.site/w/1000/i/b4808d840145ea6dfd67db0f635f61ffc923d691b71e9492b1915f9e65138dd7/OOM_OOH_01.png" /> <img width="2018" height="1350" width_o="2018" height_o="1350" data-src="https://freight.cargo.site/t/original/i/65d514a549d48c7ca1f4ab0273a5f2fd65035113a3ca89895302f83c00c90458/OOM_OOH_02.png" data-mid="241674683" border="0" src="https://freight.cargo.site/w/1000/i/65d514a549d48c7ca1f4ab0273a5f2fd65035113a3ca89895302f83c00c90458/OOM_OOH_02.png" /> <img width="1979" height="1320" width_o="1979" height_o="1320" data-src="https://freight.cargo.site/t/original/i/4f70bc6eeb571ab23556ccb9ad66009552a32b4809d1f49db38f3ab400211e4a/OOM_OOH_03.png" data-mid="241674684" border="0" src="https://freight.cargo.site/w/1000/i/4f70bc6eeb571ab23556ccb9ad66009552a32b4809d1f49db38f3ab400211e4a/OOM_OOH_03.png" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/703d9924d8e1db64caedf506fdc8606b9494bec4dd478b490b8c917c5be11b10/OOM_OOH_06.png" data-mid="241674718" border="0" src="https://freight.cargo.site/w/1000/i/703d9924d8e1db64caedf506fdc8606b9494bec4dd478b490b8c917c5be11b10/OOM_OOH_06.png" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/7072763c79a25266b4da020dfa902b4575f80ddb7cf5d466e4dddc792801a2d7/OOM_OOH_04.png" data-mid="241674707" border="0" src="https://freight.cargo.site/w/1000/i/7072763c79a25266b4da020dfa902b4575f80ddb7cf5d466e4dddc792801a2d7/OOM_OOH_04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f50b2081f9bc6d76659343719b3bca81fb5bedf92ba7030e38bee9c4a83e8d46/16x9_1080x1920_Mbappe_Reflection.jpg" data-mid="241674758" border="0" src="https://freight.cargo.site/w/1000/i/f50b2081f9bc6d76659343719b3bca81fb5bedf92ba7030e38bee9c4a83e8d46/16x9_1080x1920_Mbappe_Reflection.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14a97859088f007fca3a95fcb3b929b6346fa551c407b77fc609ced54ce81117/16x9_1080x1920_Sydney_Reflection.jpg" data-mid="241674759" border="0" src="https://freight.cargo.site/w/1000/i/14a97859088f007fca3a95fcb3b929b6346fa551c407b77fc609ced54ce81117/16x9_1080x1920_Sydney_Reflection.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66f957b8f374810d9a2d155bfdb8dc8002a53f44e4da70a113831bdc24ef891f/16x9_1080x1920_Cyclist_Reflection.jpg" data-mid="241674757" border="0" src="https://freight.cargo.site/w/1000/i/66f957b8f374810d9a2d155bfdb8dc8002a53f44e4da70a113831bdc24ef891f/16x9_1080x1920_Cyclist_Reflection.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e84dec438b687fdc3cd962d27ae707919a9c972f49bec6370fcdfb4cd22c23c/16x9_1080x1920_Climber_Reflection.jpg" data-mid="241674756" border="0" src="https://freight.cargo.site/w/1000/i/5e84dec438b687fdc3cd962d27ae707919a9c972f49bec6370fcdfb4cd22c23c/16x9_1080x1920_Climber_Reflection.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5b2b092a6f6374046e6baeabf2892f5196b7a66942fde7a528f3ef5a7d408aad/Oakley-8.jpg" data-mid="245517029" border="0" src="https://freight.cargo.site/w/1000/i/5b2b092a6f6374046e6baeabf2892f5196b7a66942fde7a528f3ef5a7d408aad/Oakley-8.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/990b28b21220caf1b5628e685a059a16c0d4917d9dfa86322dc1103beda326dc/Oakley-3.jpg" data-mid="245517026" border="0" src="https://freight.cargo.site/w/1000/i/990b28b21220caf1b5628e685a059a16c0d4917d9dfa86322dc1103beda326dc/Oakley-3.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/4fc57c0688a0e4c4ef9fa4a65050cfb0f19d9c82e2cdd16adfb0b28a324caa5b/Oakley-6.jpg" data-mid="245517028" border="0" src="https://freight.cargo.site/w/1000/i/4fc57c0688a0e4c4ef9fa4a65050cfb0f19d9c82e2cdd16adfb0b28a324caa5b/Oakley-6.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/103d439207207ea0d4a4a608b46b71a355c8c052b0fd05e9168ef3d6e86a70d6/Oakley-5.jpg" data-mid="245517027" border="0" src="https://freight.cargo.site/w/1000/i/103d439207207ea0d4a4a608b46b71a355c8c052b0fd05e9168ef3d6e86a70d6/Oakley-5.jpg" /> https://lewiyonas.com/PlayStation-x-NBA-2K Sat, 12 Oct 2024 01:29:30 +0000 Lewi Yonas https://lewiyonas.com/PlayStation-x-NBA-2K &nbsp; PROJECT NAME Win It All CLIENT PlayStation x NBA 2K AGENCY Translation WORK CATEGORY FilmCREDITS GCDs: Steve Horn &amp; Mina Mikhael&nbsp;ACDs: Dupree Bostic &amp; Eyob Yirgou Creatives: Lewi Yonas &amp; Kaleb Mulugeta PROJECT DETAILS Being a winner in NBA2K on PlayStation goes beyond the W-L columns—every move, every play, every moment holds a win. Endless opportunities to win means there’s no limit to how often you can get that winning feeling or what those feelings can feel like. In this campaign we brought that “winning feeling” to life by hyperbolizing every little win: from step-back threes, buzzer beaters and chasedown blocks, NBA 2K25 on Playstation takes a gamer to their wildest dreams. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/075975547e94512c4e4b1fce10d1c4c61d517ccf7b465fc8db73d195af0d4e75/PlayStationNBA2K_4.png" data-mid="219629245" border="0" src="https://freight.cargo.site/w/1000/i/075975547e94512c4e4b1fce10d1c4c61d517ccf7b465fc8db73d195af0d4e75/PlayStationNBA2K_4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83fdd59789c2ca260db64288a21939f0a86b537bfde1b81dcf0684c6cc08b55a/PlayStationNBA2K_1.png" data-mid="219629242" border="0" src="https://freight.cargo.site/w/1000/i/83fdd59789c2ca260db64288a21939f0a86b537bfde1b81dcf0684c6cc08b55a/PlayStationNBA2K_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19e3742da98016cb77317e93e22667ce85af7d772f1cc9432c868b0d043d5aac/PlayStationNBA2K_8.png" data-mid="219629249" border="0" src="https://freight.cargo.site/w/1000/i/19e3742da98016cb77317e93e22667ce85af7d772f1cc9432c868b0d043d5aac/PlayStationNBA2K_8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f16b146d2a3cbdbe097b0f371b3d4376a0759afc59097190e8ac192d604e9334/PlayStationNBA2K_9.png" data-mid="219629250" border="0" src="https://freight.cargo.site/w/1000/i/f16b146d2a3cbdbe097b0f371b3d4376a0759afc59097190e8ac192d604e9334/PlayStationNBA2K_9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae881c0f179d89774b6d1128da14a576f32c268cadbfd7894441834516631686/PlayStationNBA2K_5.png" data-mid="219629246" border="0" src="https://freight.cargo.site/w/1000/i/ae881c0f179d89774b6d1128da14a576f32c268cadbfd7894441834516631686/PlayStationNBA2K_5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e86ea6b86462f448a7abf7e2da2e2f83342ba0db48fab776515807e071aac1a/PlayStationNBA2K_3.png" data-mid="219629244" border="0" src="https://freight.cargo.site/w/1000/i/3e86ea6b86462f448a7abf7e2da2e2f83342ba0db48fab776515807e071aac1a/PlayStationNBA2K_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c4b9d3fe9065d528276a76013ba6447f76f5852bdc31045b24cfb8903f7e229/PlayStationNBA2K_6.png" data-mid="219629247" border="0" src="https://freight.cargo.site/w/1000/i/4c4b9d3fe9065d528276a76013ba6447f76f5852bdc31045b24cfb8903f7e229/PlayStationNBA2K_6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba566765a2ffdfe4b958f7a7d2fa44a019859cd555485860e27a5d9f1cecf8af/PlayStationNBA2K_7.png" data-mid="219629248" border="0" src="https://freight.cargo.site/w/1000/i/ba566765a2ffdfe4b958f7a7d2fa44a019859cd555485860e27a5d9f1cecf8af/PlayStationNBA2K_7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a2f8ce2effbb5229ac53ac61f7366f29070e9d09c71ac78216699f60f81c15f/PlayStationNBA2K_2.png" data-mid="219629243" border="0" src="https://freight.cargo.site/w/1000/i/7a2f8ce2effbb5229ac53ac61f7366f29070e9d09c71ac78216699f60f81c15f/PlayStationNBA2K_2.png" /> https://lewiyonas.com/BIG-12-A-Different-League Sat, 30 Aug 2025 20:33:22 +0000 Lewi Yonas https://lewiyonas.com/BIG-12-A-Different-League PROJECT NAME A Different League CLIENT BIG 12 AGENCY Translation CREDITSGCDs: Mina Mikhael &amp; Steve Horn Sr. Creatives: Lewi Yonas &amp; Kaleb MulugetaPRESSAdWeek PROJECT DETAILS There’s no conference like the Big 12, so we built an identity no one else could claim.A Different League embraces the power of differences. Sixteen schools with unique identities.&nbsp; One united conference greater than the sum of its parts. The refreshed brand and Football anthem film capture the Big 12’s edge-of-your-seat energy and pride, displaying how our differences are the sparks that sets us apart. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c54c7e22f6358d1527c03b57af1cfb56b61caf48370dc5b876de52100968c39f/BIG12_Frame-01.png" data-mid="237642807" border="0" src="https://freight.cargo.site/w/1000/i/c54c7e22f6358d1527c03b57af1cfb56b61caf48370dc5b876de52100968c39f/BIG12_Frame-01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2736f8fa8731f2b07e1fa0187cd9b50d06a00fe0ddb5181757c3811842e22b9/BIG12_Frame-03.png" data-mid="237642809" border="0" src="https://freight.cargo.site/w/1000/i/a2736f8fa8731f2b07e1fa0187cd9b50d06a00fe0ddb5181757c3811842e22b9/BIG12_Frame-03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdc98f8cb7d6edfea33c7de8e565d392fb0e80f0474671bb0d56448d5701de9f/BIG12_Frame-05.png" data-mid="237642811" border="0" src="https://freight.cargo.site/w/1000/i/fdc98f8cb7d6edfea33c7de8e565d392fb0e80f0474671bb0d56448d5701de9f/BIG12_Frame-05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b791abe7eb29d4d6441f3332e618fc5150e42757c56300f2b25c06b84b847e70/BIG12_Frame-07.png" data-mid="237642813" border="0" src="https://freight.cargo.site/w/1000/i/b791abe7eb29d4d6441f3332e618fc5150e42757c56300f2b25c06b84b847e70/BIG12_Frame-07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98fb4608ec94fb6f7044323b5459676f99805746103edb19ccc39bea9697b3be/BIG12_Frame-02.png" data-mid="237642808" border="0" src="https://freight.cargo.site/w/1000/i/98fb4608ec94fb6f7044323b5459676f99805746103edb19ccc39bea9697b3be/BIG12_Frame-02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bfc6a7aee73383219970760f16dc3576365ee922bc346745c426420b029d92a/BIG12_Frame-08.png" data-mid="237642814" border="0" src="https://freight.cargo.site/w/1000/i/7bfc6a7aee73383219970760f16dc3576365ee922bc346745c426420b029d92a/BIG12_Frame-08.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2d78abb0dfb55a91e7612fb377a299217e01e4408311f9e2d704dc8bc86ae07/BIG12_Frame-06.png" data-mid="237642863" border="0" src="https://freight.cargo.site/w/1000/i/c2d78abb0dfb55a91e7612fb377a299217e01e4408311f9e2d704dc8bc86ae07/BIG12_Frame-06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08ceda1fd943235d0477a14fbbe4f38b8fe99972a07b84d44af5eaf632b91aa8/BIG12_Frame-09.png" data-mid="237642815" border="0" src="https://freight.cargo.site/w/1000/i/08ceda1fd943235d0477a14fbbe4f38b8fe99972a07b84d44af5eaf632b91aa8/BIG12_Frame-09.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a476e4a3af2ab28667fb3b3e88817f0071f09fae59333411ed80044d7416e34/BIG12_Frame-04.png" data-mid="237642810" border="0" src="https://freight.cargo.site/w/1000/i/9a476e4a3af2ab28667fb3b3e88817f0071f09fae59333411ed80044d7416e34/BIG12_Frame-04.png" /> https://lewiyonas.com/Meta-x-Ray-Ban-Anderson-Paak-s-Party Mon, 11 Nov 2024 03:50:45 +0000 Lewi Yonas https://lewiyonas.com/Meta-x-Ray-Ban-Anderson-Paak-s-Party &nbsp; PROJECT NAME Anderson .Paak’s PartyCLIENT Meta x Ray-Ban AGENCY Translation WORK CATEGORY Film + OOH + StillsCREDITS GCDs: Cas Desroches &amp; Aryan AminzadehCDS: Deirdre Hering &amp; Jen Wang Creatives: Kaleb Mulugeta, Hailey Boerema, Yotam Ohayon PROJECT DETAILS We launched a global campaign that taps into a simple truth: when you wear RBMs, everyone wants to try them. The campaign highlights how wearable tech doesn’t just satisfy curiosity, but elevates everyday experiences. In our film, the glasses are the ultimate "plus-one" at a house party, as friends like Anderson .Paak, The Free Nationals, Tinashe, and James Blake pass them around, exploring all the features. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2ff97c7ab2bdf2653837c10ff8148b7779324647e98972de343ab4b1e272156/RBM_FilmStills_1.png" data-mid="221861143" border="0" src="https://freight.cargo.site/w/1000/i/f2ff97c7ab2bdf2653837c10ff8148b7779324647e98972de343ab4b1e272156/RBM_FilmStills_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ff3031a503c569149b7b55dc5ba7dcfc73ff9d74ecffff031f0791f5086fe04/RBM_FilmStills_2.png" data-mid="221861144" border="0" src="https://freight.cargo.site/w/1000/i/0ff3031a503c569149b7b55dc5ba7dcfc73ff9d74ecffff031f0791f5086fe04/RBM_FilmStills_2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fba5f4ef607458e4f5f0da664459db1685867cd0c14216c39b1f1b96a2e3dae6/RBM_FilmStills_3.png" data-mid="221861145" border="0" src="https://freight.cargo.site/w/1000/i/fba5f4ef607458e4f5f0da664459db1685867cd0c14216c39b1f1b96a2e3dae6/RBM_FilmStills_3.png" /> <img width="7594" height="4273" width_o="7594" height_o="4273" data-src="https://freight.cargo.site/t/original/i/791a95966b997e358908f8bd6fdcf29fa4c1ac0fc50bc90d1be8c823cc24baad/Anderson-Paak---Wayfarer-Matte-Black-Large-087_LED_Final_16x9.jpg" data-mid="221861176" border="0" src="https://freight.cargo.site/w/1000/i/791a95966b997e358908f8bd6fdcf29fa4c1ac0fc50bc90d1be8c823cc24baad/Anderson-Paak---Wayfarer-Matte-Black-Large-087_LED_Final_16x9.jpg" /> <img width="5182" height="2916" width_o="5182" height_o="2916" data-src="https://freight.cargo.site/t/original/i/c3f169ef1d453846a57d416cf8f49d7320f841cf3474cc40aeb8a3b9d9978740/Tinashe---SkylerShinyBlack-495_LED_FINAL_16x9.jpg" data-mid="221861178" border="0" src="https://freight.cargo.site/w/1000/i/c3f169ef1d453846a57d416cf8f49d7320f841cf3474cc40aeb8a3b9d9978740/Tinashe---SkylerShinyBlack-495_LED_FINAL_16x9.jpg" /> <img width="6332" height="3562" width_o="6332" height_o="3562" data-src="https://freight.cargo.site/t/original/i/18054f74742ddc74115162adedef8a0c8c2f9db97b56a1200a63003ee6b9d78a/James-Blake---Headliner-Shiny-Caramel-455_LED_FINAL_16x9.jpg" data-mid="221861177" border="0" src="https://freight.cargo.site/w/1000/i/18054f74742ddc74115162adedef8a0c8c2f9db97b56a1200a63003ee6b9d78a/James-Blake---Headliner-Shiny-Caramel-455_LED_FINAL_16x9.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df871d1156b45c70556a93afb6b134352ca5aec920f16c0d86eff5f0c27b921b/RBM_OOH_6.png" data-mid="221882490" border="0" src="https://freight.cargo.site/w/1000/i/df871d1156b45c70556a93afb6b134352ca5aec920f16c0d86eff5f0c27b921b/RBM_OOH_6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/659b48fc4fc4d560b1f14f188316d465cbe22e311859ac81d1a096e7b8a080b1/RBM_OOH_7.png" data-mid="221882491" border="0" src="https://freight.cargo.site/w/1000/i/659b48fc4fc4d560b1f14f188316d465cbe22e311859ac81d1a096e7b8a080b1/RBM_OOH_7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5760dd7cdd830ce60a9bf8b28711bb40f7aef764335d219f170375b6ddbd2395/RBM_OOH_8.png" data-mid="221882492" border="0" src="https://freight.cargo.site/w/1000/i/5760dd7cdd830ce60a9bf8b28711bb40f7aef764335d219f170375b6ddbd2395/RBM_OOH_8.png" /> https://lewiyonas.com/AT-T-Ain-t-Our-First-Rodeo Mon, 03 Nov 2025 02:46:21 +0000 Lewi Yonas https://lewiyonas.com/AT-T-Ain-t-Our-First-Rodeo PROJECT NAME Ain’t Our First Rodeo CLIENT AT&amp;T AGENCY Translation CREDITSGCDs: Mina Mikhael &amp; Steve Horn CDs: Gin Chen &amp; Gio Serrano Sr. Creatives: Lewi Yonas &amp; Kaleb Mulugeta PROJECT DETAILS No bull. Just bars.When T-Mobile started flexing with claims that didn’t quite match reality, AT&amp;T didn’t fire back with more noise. We answered with clarity.&nbsp;With Luke Wilson and director Bennett Miller behind the camera, we made a series of films that cut through the tall tales and get down to what’s real. No drama. No gimmicks. Just the facts. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/03f4f38c086097f9a4c9712321a84366898cf66dbc82085dec50fa051534888e/AT-T_Frame-01.jpg" data-mid="240514956" border="0" src="https://freight.cargo.site/w/960/i/03f4f38c086097f9a4c9712321a84366898cf66dbc82085dec50fa051534888e/AT-T_Frame-01.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8d71add559ca291ce8664882d58ec08d89e6eeda593f7cd02d8fc32aa106faeb/AT-T_Frame-04.jpg" data-mid="240514973" border="0" src="https://freight.cargo.site/w/960/i/8d71add559ca291ce8664882d58ec08d89e6eeda593f7cd02d8fc32aa106faeb/AT-T_Frame-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/373f8323ad469c53e10802dcc9685732492a831349a68b98a58b5a75fabcc13b/AT-T_Frame-05.jpg" data-mid="240514976" border="0" src="https://freight.cargo.site/w/1000/i/373f8323ad469c53e10802dcc9685732492a831349a68b98a58b5a75fabcc13b/AT-T_Frame-05.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/94c57d9e46bea57e2f9e86f3b31622f864d6c007c6f35d5957466c920c621260/AT-T_Frame-02.jpg" data-mid="240514961" border="0" src="https://freight.cargo.site/w/960/i/94c57d9e46bea57e2f9e86f3b31622f864d6c007c6f35d5957466c920c621260/AT-T_Frame-02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6675859c498e9e775876566b0ebc103ef5bef9952a999cc9db8ff73e9be86a59/AT-T_Frame-07.jpg" data-mid="240514985" border="0" src="https://freight.cargo.site/w/1000/i/6675859c498e9e775876566b0ebc103ef5bef9952a999cc9db8ff73e9be86a59/AT-T_Frame-07.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/023b14b9e3bd591eb573a760885b9203ed6b4eaa440feae7055e83b2bf9774b3/AT-T_Frame-06.jpg" data-mid="240514980" border="0" src="https://freight.cargo.site/w/960/i/023b14b9e3bd591eb573a760885b9203ed6b4eaa440feae7055e83b2bf9774b3/AT-T_Frame-06.jpg" /> https://lewiyonas.com/ABoDE-Magazine Tue, 07 Feb 2023 04:38:45 +0000 Lewi Yonas https://lewiyonas.com/ABoDE-Magazine PROJECT NAME ABoDE Magazine CATEGORY Digital Zine PROJECT DETAILSABoDE Magazine was concepted, designed, and built as a series of excercises intended to broaden my lens on fashion photography and editorial design. Images from Tyler Mitchell’s Loewe FW19 campaign, custom typography, and a soft color pallete create a playful take on the iconic fashion label’s typical approach. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb1f297626b1622e0001ccc7d5a99bcb92f5ff4e2d7aa919bb9a0e820c2b2f25/ABoDE_Image_001.jpg" data-mid="169221399" border="0" src="https://freight.cargo.site/w/1000/i/cb1f297626b1622e0001ccc7d5a99bcb92f5ff4e2d7aa919bb9a0e820c2b2f25/ABoDE_Image_001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f824476148aa5c8926d2f8ea3eaaf6a7f3d4a067b93d9054bb8cbcd82d0ea51d/ABoDEMagazine_Spread1.png" data-mid="169504766" border="0" src="https://freight.cargo.site/w/1000/i/f824476148aa5c8926d2f8ea3eaaf6a7f3d4a067b93d9054bb8cbcd82d0ea51d/ABoDEMagazine_Spread1.png" /> <img width="1400" height="900" width_o="1400" height_o="900" data-src="https://freight.cargo.site/t/original/i/f72b9918bce0fe9fb0e330d8d2a26e7cdaedb38483f74e9e6ec590ba0ea2faaa/ABoDEMagazine_SpreadFlip.gif" data-mid="169504779" border="0" src="https://freight.cargo.site/w/1000/i/f72b9918bce0fe9fb0e330d8d2a26e7cdaedb38483f74e9e6ec590ba0ea2faaa/ABoDEMagazine_SpreadFlip.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/922d199d7e09bcc797ed9f8e0a1338d89d3b6c5e9996b8be5f1384d260e7f11f/ABoDEMagazine_Spread2.png" data-mid="169504767" border="0" src="https://freight.cargo.site/w/1000/i/922d199d7e09bcc797ed9f8e0a1338d89d3b6c5e9996b8be5f1384d260e7f11f/ABoDEMagazine_Spread2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbdc8bac57a51eb68c2d061519c841169b69021d848f5b5ea9791d3b76db9c0d/ABoDEMagazine_Spread4.png" data-mid="169504771" border="0" src="https://freight.cargo.site/w/1000/i/fbdc8bac57a51eb68c2d061519c841169b69021d848f5b5ea9791d3b76db9c0d/ABoDEMagazine_Spread4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/049e197d8fcacb5ebe20ef4460e258ccecb075dd96e89a0809571c3fcb50d678/ABoDEMagazine_Spread3.png" data-mid="169504769" border="0" src="https://freight.cargo.site/w/1000/i/049e197d8fcacb5ebe20ef4460e258ccecb075dd96e89a0809571c3fcb50d678/ABoDEMagazine_Spread3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a3ac85e1b3f42901a35dfa2de314bf55b29b0510fe8a36bf559fcb6ad0f3379/ABoDEMagazine_Spread5.png" data-mid="169504773" border="0" src="https://freight.cargo.site/w/1000/i/1a3ac85e1b3f42901a35dfa2de314bf55b29b0510fe8a36bf559fcb6ad0f3379/ABoDEMagazine_Spread5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea9f6aa6f5d2a84fd40f9af3c9e4d5364c08dc32879a73aeab1961f67d84ad5d/ABoDEMagazine_Spread6.png" data-mid="169504774" border="0" src="https://freight.cargo.site/w/1000/i/ea9f6aa6f5d2a84fd40f9af3c9e4d5364c08dc32879a73aeab1961f67d84ad5d/ABoDEMagazine_Spread6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f6e3d25d215995f327a3aea378b9344c86669e8f63aa10cb8a5c40167038da5/ABoDEMagazine_Spread8.png" data-mid="169504778" border="0" src="https://freight.cargo.site/w/1000/i/0f6e3d25d215995f327a3aea378b9344c86669e8f63aa10cb8a5c40167038da5/ABoDEMagazine_Spread8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00e1e392a14923abd6f8c5fb3e87078989ab1c842ce2ccfd2c9c33446da6b8f7/ABoDEMagazine_OOH3.png" data-mid="169504764" border="0" src="https://freight.cargo.site/w/1000/i/00e1e392a14923abd6f8c5fb3e87078989ab1c842ce2ccfd2c9c33446da6b8f7/ABoDEMagazine_OOH3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30db93ac951286d2b0366bdf7a09379b21c5bfb7037cc538b5e27981eeb5795d/ABoDEMagazine_OOH1.png" data-mid="169504761" border="0" src="https://freight.cargo.site/w/1000/i/30db93ac951286d2b0366bdf7a09379b21c5bfb7037cc538b5e27981eeb5795d/ABoDEMagazine_OOH1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eae6833291c1685f4a7e7921adf43d9e497d5e8b2a3c263e707c2f6869562149/ABoDEMagazine_OOH2.png" data-mid="169504763" border="0" src="https://freight.cargo.site/w/1000/i/eae6833291c1685f4a7e7921adf43d9e497d5e8b2a3c263e707c2f6869562149/ABoDEMagazine_OOH2.png" />